How do you sell yet another pasta sauce brand? Many classic pasta sauce brands rely on being classical, reliable, and nostalgic, but we wanted to make Little Silk Road stand out as boldly as its flavors. With a bright color palette, elements that tie back to Asian heritage, and bespoke illustrations, I developed a modern brand identity for an adventurous audience. The concept of travel in the packaging designs lean into this direction while promoting community and acceptance between East and West cultures.
